PETER R. MAY
Google Phone: (678) 713-4MAY (4629) · Cell: (404) 217-3124
E-mail: peter@peter-may.com · Web: peter-may.com
summary
A talented and experienced communicator with the proven ability to write,
design and implement effective Web content, promotional materials, blogs and advertising
copy for products and services in a variety of B2B and B2C markets. An
enthusiastic, creative team player with the seasoning required to perform
effectively in a fast-paced environment.
·
A
talented copywriter with a demonstrated aptitude for recognizing and creatively
communicating the benefits of technology-based products and services as they
relate to various target audiences.
·
Proven
success in all aspects of marketing, corporate communications and public
relations.
·
A
skilled writer and editor with experience preparing collateral, Web content,
presentations and educational materials.
·
Writing
ability is significantly enhanced by expertise in Web site development, creative
design, technical documentation and audio/video production.
professional
experience
SELF EMPLOYED,
Freelance Writer
I
work with business-to-business and consumer-oriented companies to develop
messaging, write copy and create blogs, SEO-optimized Web content,
documentation and training courses. My
clients include: Lund International, Inc., Siemens, Sage Software, Carestream
Dental, Technisource, Blue Competition Cycles, Tatum and The
USA Trailer Store.
Tatum: Wrote,
designed and produced collateral materials, Web content, case histories and
blog entries for a new cloud computing software and IT service solution.
Technisource: Edited
Web site content to enhance messaging, eliminate errors and optimize the usage
of SEO keywords.
Siemens:
Created a series of online training courses, including writing copy, creating
illustrations, manipulating photographs and providing final PowerPoint
presentations to a Flash Programmer.
Carestream
Dental: Completed a comprehensive review
of internal and external communications to reflect a new branding strategy and
enhance effectiveness.
The
USA Trailer Store: I currently write a
weekly blog that covers news, events and technical subjects for motorcyclists,
despite the fact that I do not own nor ride a motorcycle.
LUND INTERNATIONAL, INC.,
Suwanee (
Marketing Communications Manager
Responsible
for all marketing communications programs for a leading provider of automotive
accessories. Wrote copy and provided design and production leadership for
collateral materials, Web-based programs, catalogs, tradeshows, public
relations, advertising and sales support.
·
Successfully
assumed management responsibility for marketing communications personnel and
programs when corporate headquarters was relocated to
·
Wrote and managed
the design and production of highly effective new catalogs, Web content and
promotional materials during the first six months of my employment.
SELF EMPLOYED, Alpharetta, Georgia 2006 – 2007
Freelance Copywriter
Developing
messaging and copy for Web content and sales support materials to focus on
product benefits rather than features.
Primary client was Per-Se Technologies (now McKesson).
NAVICURE, INC.,
Director, Marketing
Created,
executed and managed all marketing programs and activities for a fast-growing
provider of Web-based revenue cycle management solutions for the healthcare
industry.
·
Wrote new
marketing materials, contributing to significant revenue and market penetration
growth.
·
Managed a design
firm and wrote SEO-oriented content for a new Web site from the ground up.
ndchealth corporatioN (acquired TechRx
Inc.),
Director, Marketing Communications (2002-2003)
Managed all marketing programs and activities for the leading provider
of healthcare information technology and services with annual revenues of
$340M. Supervised a staff of eleven
creative and event management professionals.
·
Wrote all
corporate communications for the Web site, press releases, investor
presentations and executive speeches.
·
Acted as the
“voice” of the company, with responsibility for both branded and corporate
messaging.
techRx
incorporated,
Vice President, Marketing Communications (2000-2002)
Director, Marketing Communications (1999-2000)
Created
and implemented targeted marketing programs including advertising, public
relations, collateral materials and tradeshow participation.
·
Developed an
“outside the box” branding and messaging strategy that resulted in two of the
three largest drug store chains and thousands of independent pharmacies
nationwide purchasing the product.
·
Wrote and produced
marketing communications materials that contributed to $50M in new revenues. This involved changing the company’s name and
creating effective, new messaging.
revive technologies incorporated,
Director, Marketing
Managed
all marketing programs. Responsibilities
included creative messaging, budgeting, strategic planning, research, branding
and production.
·
Wrote and
produced a package of sales support and collateral material that contributed to
revenue growth of more than 50%.
·
Worked with
senior executives to implement a growth strategy that resulted in the
acquisition of REVIVE by Enterprise Software.
Initial investors received a return of more than 100%.
Education
Bachelor of Arts, Communication Arts, Oakland
University, Rochester, MI
AFFILIATIONS
Member, American Marketing Association
League of American Bicyclists (avid cyclist)