Buford, Georgia 30518

Google Phone: (678) 713-4MAY (4629) · Cell: (404) 217-3124

E-mail: · Web:





A talented and experienced communicator with the proven ability to write, design and implement effective Web content, promotional materials, blogs and advertising copy for products and services in a variety of B2B and B2C markets. An enthusiastic, creative team player with the seasoning required to perform effectively in a fast-paced environment.

·         A talented copywriter with a demonstrated aptitude for recognizing and creatively communicating the benefits of technology-based products and services as they relate to various target audiences.

·         Proven success in all aspects of marketing, corporate communications and public relations.

·         A skilled writer and editor with experience preparing collateral, Web content, presentations and educational materials.

·         Writing ability is significantly enhanced by expertise in Web site development, creative design, technical documentation and audio/video production.


professional experience



SELF EMPLOYED, Buford, Georgia                                                                               Current

Freelance Writer

I work with business-to-business and consumer-oriented companies to develop messaging, write copy and create blogs, SEO-optimized Web content, documentation and training courses.  My clients include: Lund International, Inc., Siemens, Sage Software, Carestream Dental, Technisource, Blue Competition Cycles, Tatum and The USA Trailer Store.


Tatum: Wrote, designed and produced collateral materials, Web content, case histories and blog entries for a new cloud computing software and IT service solution.


Technisource: Edited Web site content to enhance messaging, eliminate errors and optimize the usage of SEO keywords.


Siemens: Created a series of online training courses, including writing copy, creating illustrations, manipulating photographs and providing final PowerPoint presentations to a Flash Programmer.


Carestream Dental:  Completed a comprehensive review of internal and external communications to reflect a new branding strategy and enhance effectiveness.


The USA Trailer Store:  I currently write a weekly blog that covers news, events and technical subjects for motorcyclists, despite the fact that I do not own nor ride a motorcycle.



LUND INTERNATIONAL, INC., Suwanee (Atlanta), GA                                      2007 – 2008 

Marketing Communications Manager

Responsible for all marketing communications programs for a leading provider of automotive accessories. Wrote copy and provided design and production leadership for collateral materials, Web-based programs, catalogs, tradeshows, public relations, advertising and sales support.

·         Successfully assumed management responsibility for marketing communications personnel and programs when corporate headquarters was relocated to Atlanta.

·         Wrote and managed the design and production of highly effective new catalogs, Web content and promotional materials during the first six months of my employment.




SELF EMPLOYED, Alpharetta, Georgia                                                                    2006 – 2007 

Freelance Copywriter

Developing messaging and copy for Web content and sales support materials to focus on product benefits rather than features.  Primary client was Per-Se Technologies (now McKesson).



NAVICURE, INC., Duluth (Atlanta), GA                                                                   2004 – 2006 

Director, Marketing

Created, executed and managed all marketing programs and activities for a fast-growing provider of Web-based revenue cycle management solutions for the healthcare industry.

·         Wrote new marketing materials, contributing to significant revenue and market penetration growth.

·         Managed a design firm and wrote SEO-oriented content for a new Web site from the ground up.



ndchealth corporatioN (acquired TechRx Inc.), Atlanta, Georgia                 1999 – 2003 

Director, Marketing Communications (2002-2003)

Managed all marketing programs and activities for the leading provider of healthcare information technology and services with annual revenues of $340M.  Supervised a staff of eleven creative and event management professionals.

·         Wrote all corporate communications for the Web site, press releases, investor presentations and executive speeches.

·         Acted as the “voice” of the company, with responsibility for both branded and corporate messaging.



techRx incorporated, Pittsburgh, Pennsylvania                                                                  

Vice President, Marketing Communications (2000-2002)

Director, Marketing Communications (1999-2000)

Created and implemented targeted marketing programs including advertising, public relations, collateral materials and tradeshow participation.

·         Developed an “outside the box” branding and messaging strategy that resulted in two of the three largest drug store chains and thousands of independent pharmacies nationwide purchasing the product.

·         Wrote and produced marketing communications materials that contributed to $50M in new revenues.  This involved changing the company’s name and creating effective, new messaging.



revive technologies incorporated, Pittsburgh, Pennsylvania          1997 – 1999 

Director, Marketing

Managed all marketing programs.  Responsibilities included creative messaging, budgeting, strategic planning, research, branding and production.

·         Wrote and produced a package of sales support and collateral material that contributed to revenue growth of more than 50%.

·         Worked with senior executives to implement a growth strategy that resulted in the acquisition of REVIVE by Enterprise Software.  Initial investors received a return of more than 100%.





Bachelor of Arts, Communication Arts, Oakland University, Rochester, MI




Member, American Marketing Association
League of American Bicyclists (avid cyclist)